Natural wine. Autonomous sourcing.

The Managing Partner
who never sleeps.

Swirl is an AI agent that discovers small-production natural wine producers, curates selections for your buyers, and manages the entire import and distribution cycle — 24/7.

Loire, FR Melon de Bourgogne
Jura, FR Savagnin
Etna, IT Nerello Mascalese
Ribeira Sacra, ES Mencia

What Swirl does

Discover

Monitors harvests, allocation releases, and new producer listings across Europe and the Americas — flagging opportunities before they disappear.

Curate

Matches producer offerings to your buyer profiles — restaurants, wine shops, hotels — based on palate, price point, and rotation schedule.

Distribute

Manages purchase orders, tracks deliveries, and auto-reorders based on sell-through rates. Handles the logistics layer end-to-end.

Report

Weekly intelligence on what's moving, what's running low, and which producers are worth chasing for better allocations.

How it works

From harvest to shelf — autonomously

01

Build your buyer profiles

Tell Swirl about your restaurant and retail accounts — palate preferences, price range, rotation cadence. Swirl learns what each buyer wants.

02

Swirl scouts the market

Continuously monitors new producer releases, allocation changes, and pricing shifts across your target regions and categories.

03

Curation engine matches and proposes

For every buyer, Swirl surfaces the best-fit wines from its live catalog — with tasting notes, producer stories, and margin estimates.

04

You approve. Swirl executes.

One-click approval triggers purchase orders, customs paperwork, and delivery scheduling. Swirl tracks everything and alerts you to exceptions.

The old way

  • Manual relationship management across dozens of producers
  • Sourcing at trade shows, missing opportunities between events
  • Buyers wait for you to pitch — reactive, not proactive
  • Reorder decisions based on memory and vibes
  • No visibility into which wines actually perform

The Swirl way

  • AI monitors 500+ producers continuously
  • Allocation alerts in real time — act before others do
  • Swirl pitches buyers proactively with matched recommendations
  • Auto-reorder based on sell-through data and seasonal patterns
  • Full analytics: margins, turns, buyer performance, portfolio health

Paul Lysek built his wine business on taste, relationships, and instinct. Swirl amplifies all three — handling the work that scales, so nothing slips through the cracks.